Things to consider when choosing a color. White and light colors in a light filtering product whether it be a High-Lite, Cellular or Roller can have the ability to illuminate and give brightness to a room. Midrange tones can add much needed warmth and softness to your space. Dark colors are great for rooms that require less light for rest, computer use, tv screens as well as provide a dramatic contrast. The exception for color rules does not apply to our room darkening or blackout products that can achieve these benefits also in lighter shades.